Sign writing is a craft that makes use of symbols, colours, and letters for the purpose of promoting a business. It covers everything related to signage, from design to manufacturing and installation.
Signs have plenty of benefits for a company. They convey information that can assist potential customers in making a purchase decision and showcases the merits of a product or service being offered. With all these benefits in mind, it is safe to assume that every business – regardless of its size – should look for a reliable sign writer to help them create effective and optimised signage.
Of course, in this digital age, seeking someone to do the job should be easy. In fact, you’d only need to type in your query in an online search engine and take your pick from the long list of results.
But how can you know which service provider is the right one? The key is to get sufficient and correct information. To help you make an informed decision, we have listed down four steps you must take when selecting a sign writer to help your business.
Step #1: Determine Your Needs
Before you can start looking for sign writers, you must first determine what you need them for. Specify the type of sign you plan to use, so you can see if the sign writing candidates you’ll be looking at can work with the medium you’re after.
For example, if you’re looking to place a sign on your company truck, you must include “car wraps” or “ute wraps” in your Google search query. The same goes for educational signs, real estate agent displays, and way-finder signages.
You also need to decide whether you need the sign writer to come up with a design for you or if you already have one ready to be printed. This way, you’ll also be prepared to ask whether the company has an in-house designer who can work with you on the project.
Step #2: Get Recommendations
Aside from searching for a sign writer online, you should also consider asking around for recommendations. Talk to your business partners and acquaintances about how they found the company who made their signs and see if they can recommend someone to you. Whenever possible, ask for output samples from those who endorsed specific sign writing companies.
Step #3: Look at Portfolios
Once you’ve compiled all the potential sign writers available to you (both recommended and found online), the next step you must take is to browse through their portfolios.
A good sign writing company should have a portfolio that speaks for itself. Aside from featuring sample works, it should also reflect a wide range of innovative design solutions they offer. This can include illuminated signage and vinyl car wraps, among others.
Step #4: Talk to Candidates
You can’t afford to settle for amateurs if you’ll be investing a part of your business’s starting capital for the signage. Before you make a decision, be sure to narrow down the options to providers who are most likely to offer a polished and professional sign for your business. This means you’ll need to determine the extent of their experience in design.
Speaking with potential vendors is an excellent way to know more about them. When you do, you should determine if they are knowledgeable in the proper use of materials, colours, and fonts, and messages to make the sign more effective. They must also be able to advise you on how to display the signage in a way that will be most advantageous for your business.
To get all the information you need, make sure that you ask the right questions. Below are some examples you can use when speaking to a potential sign writing partner for your specific needs:
How long have you been in the sign writing business?
Experience is as important as skill in sign writing. Aside from letting you know how many years they’ve been in the industry, this question also allows you to ask about the type of companies and media they have tried working with in the past.
Do you have a graphic designer?
If you don’t have a design ready yet, you’ll need to determine whether the sign writing company has someone in-house who can do it for you. He should be skilled, talented, and well-equipped with the right tools and technical know-how of sign writing.
What file formats and programs can you work with?
There are plenty of file formats and programs used in design today. This means you have to determine which ones the sign writer can work with so that there won’t be any problem converting files or working with different programs.
In some cases, incompatible formats and programs compromise the quality of the signage, so be sure to check if you and the sign writer can work with the same ones.
Do you give out proofs?
The proof serves as your copy of the final design. It can be used to check for errors before the sign is produced. While most companies provide free digital proofs, you can also ask for a hard copy of the design to be printed out.
How much will it cost?
Aside from the upfront cost of production and installation, you should also inquire about additional fees for design and proofing. These can unexpectedly increase the final costing of your signage, so don’t hesitate to ask for a breakdown of expenses in your initial quotation.
Getting Down to Business
Signs are valuable assets that help introduce your brand and business to the target audience. To ensure their effectiveness, only work with reliable sign writers who have been in the industry for a long time and have proven their expertise for years.
Colour Source is your one-stop print provider. We offer a wide range of services, including traditional sign writing and vehicle wrap printing. Give us a call or fill up a quote request or enquiry form to get started.