Your company’s fleet doesn’t just move your team and products from point A to point B. With vehicle wraps, your fleet can do more.
But in order to better understand how your company can benefit from car wraps, it is crucial to know exactly what it is.
Car Wrapping: An Overview
Car or vehicle wrapping is one of the simplest ways to change the look of a vehicle. This process uses vinyl film to serve a variety of purposes, including adding a design or putting a protective layer on a car.
After a design is selected or created, that design is printed on the vinyl film. After that, the vinyl film is laminated to prevent damage from the sun’s ultraviolet rays as well as from scratches. Once the vinyl has been laminated, it is installed on the vehicle.
The vinyl film can be applied onto the whole vehicle or only on certain parts, like the roof or door panels. Some car owners use partial car wraps to modify the look of their vehicles. In such a case, stickers or decals are applied.
Unsure about whether to wrap your company’s fleet, because doing so might affect the resale value? There’s no need to be concerned. When performed by trained professionals, car wrapping doesn’t damage a vehicle’s original paint. In fact, your vehicles might even fetch a higher value in the market because of their fresh paintwork.
Choosing Your Car Wrap
Currently, there are different types of car wraps to choose from. However, there are three common car wraps that you might want to consider for your company fleet.
- For businesses, advertising wraps are one of the more popular options. Through custom prints, you can turn your business’s vehicles into mobile billboards.
- If you wish to preserve a vehicle’s original paintwork while giving it a good measure of protection, you can opt for clear vinyl wrapping.
- Colour wrapping is similar to clear vinyl wrapping. The main difference is that with the former, you can alter the colour and finish of your car.
Top Reasons to Invest in Vehicle Wraps
Apart from modifying the appearance of your company fleet, there are a few appealing reasons to invest in car wraps:
1. Mobile advertising
What business doesn’t want more customers? No matter how big or small your company is, it is highly likely that you have allocated a considerable amount of resources to advertise your products or services, whether online or offline.
And while online advertising platforms have become popular over the last few years, different offline advertising platforms still retain a good measure of effectiveness. That includes fleet branding.
As an advertising platform, car wraps offer a few distinct advantages.
For one, vehicle wraps demand attention. Through the combination of bright and attractive graphics and texts, along with the right messaging, your fleet can grab the attention of potential customers traveling the same roads your fleet passes by.
Compared to online advertisements and even traditional platforms like print and radio ads, vehicle wraps have the potential to reach a wider audience. And that is with just one vehicle. Now imagine if all the cars in your fleet are wrapped.
Another distinct advantage of vehicle wraps over other platforms is that car wraps are unobtrusive. Vehicles do not cause disruptions or distractions.
2. Vehicle protection
You invest a considerable amount of money to acquire vehicles for your company fleet. As such, you would want to provide these with ample protection to ensure that you get the most out of your investment.
Installed correctly, car wraps can provide an extra layer of protection on your vehicles from debris, scratches, and even UV rays. That can translate to lower maintenance and repair costs. Furthermore, your cars will always look professional, adding prestige to your business.
And should you wish to sell or trade-in your vehicle, you are likely to get a better deal because of its pristine paintwork.
In terms of costs, vehicle wraps can cost less than other platforms while providing excellent returns on your initial investment.
3. Professional Image
Whether your vehicles are cruising the roads or are simply parked, you can use these to boost your brand image and public perception of your company.
When people see that your vehicles look professional and consistent, it can be easy to make a good first impression. And as any marketing professional will tell you, first impressions matter.
Care and Maintenance
To get the most out of your investment on a vehicle wrap, it is vital to know how to properly clean and maintain it.
One of the easiest ways to guarantee a longer lifespan for a car wrap is to wash it regularly, ideally through hand-washing. Some types of films can be cleaned with a pressure washer. However, both the pressure and temperature should be set to low.
Avoid using polishes on a car wrap. Most products available in the market contain ingredients that are abrasive and can damage the vinyl film.
It is not necessary to wax the wraps. But if you choose to do so, make sure that you use either a pure wax or one that is specially formulated for car wraps.
If you notice wear and tear on the wraps, you can bring your vehicle back to the shop for a quick repair.
Are you interested in learning more about car wraps? Contact our team at Colour Source today.