5 Costly Vehicle Branding Mistakes to Avoid

Purchasing a fleet of vehicles for your company is one of the smartest business decisions you can make. Your employees will find it easier to go from one place to another to do their job, whether it’s to sell or deliver products or to provide services to your customers.

If you allow these vehicles to be used as company shuttles, your employees will appreciate this perk as well. They will be able to save money on petrol and commuting costs and use these savings for any other purposes they have in mind.

More importantly, you can also use your fleet of automobiles as additional marketing platforms. With proper vehicle branding, your cars or vans can become effective mobile advertising tools that can increase awareness of your brand, your products or services, and any promotions you have.

Turning Your Vehicles Into the Perfect Mobile Advertising Platforms

Black truck with faded white signage

Vehicle branding is also one of the most cost-efficient marketing strategies you can invest in today. However, making some mistakes regarding the design and process of having your automobiles wrapped can cause all your investments to go down the drain.

To gain vehicles that promote your brand effortlessly and effectively (and ones that your employees won’t be embarrassed to drive and ride around in), you need to avoid these mistakes when designing and having the signs installed:

1. Forgetting your brand style guide when coming up with the design

Choosing fonts and colours randomly to make your vehicle wrap design stand out is an easy yet costly mistake business owners tend to make.

Aside from advertising your business, your wrapped vehicles can also be powerful branding tools. They can help more people become aware of and remember your company. As such, your wrap design should be consistent with and exhibit your brand’s personality.

If you select fonts and hues that are different from the ones you established on your style guidelines and currently use on all your digital and printed marketing materials, you will miss out on an excellent brand opportunity. You might end up sending mixed messages and confusing both your existing and potential customers.

To avoid this costly mistake, keep your brand style guide in mind when thinking of the design. If you are working with a vehicle wrap design team, make sure you give them a copy of these guidelines and some samples of your marketing materials which they can use for inspiration and as starting points.

2. Cramming too many things into the design

Although you want more people to know about your business and all the products or services you offer, putting as much information and visual elements as you can in the design is one of the costliest mistakes you can make.

When the wrap design contains too much copy, you will make it hard for viewers to quickly determine what your brand is all about and what you offer. If your layout also has too many images or graphics, you will end up having a design that is too busy.

Keep in mind that your audience only has a few seconds to absorb everything they see on your vehicle. If your design is crammed with too many elements, you will make it hard for them to find out the most important pieces of information about your business.

To create an effective vehicle wrap design, keep it simple. Make sure it contains only your company name, logo, contact details, and key products or services you offer.

3. Using design and elements that are barely noticeable

No matter how well-thought-out your design is, if it is something that your audience can’t see, all your efforts and money will go to waste.

Using a design that people find hard to see can be caused by the mistake of failing to use the right contrasting colours. If you choose a light hue for the copy and white or any subtle tone for the background, no one will be able to read your message.

If you want your vehicles to get instantly noticed, select the best and most contrasting colours for your fleet graphics.

Additionally, keep in mind that when it comes to vehicle wraps, size matters. If the font size, images, and logo are too small, no one will be able to read and see them, especially when the car or van is moving.

Generally, 7-centimetre letters may be seen up to 7 metres away and 15-centimetre letters are visible for up to 10 metres. You can use this as a guide for your font size.

4. Using poor quality photos on the design

To show an air of professionalism, do not add low-quality pictures to the layout. These images will be enlarged so that they will be seen easily. If they come out fuzzy or grainy, your design and vehicle as a whole will look unprofessional.

If you want your fleet’s branding to reflect the high-quality work you do, use only high-resolution images in your design.

Additionally, stay away from clip art. These overused and nondescript images will do nothing good for the design either.

5. Failing to ensure the wrap fits the vehicle

Misaligned seams and graphics are often caused by installation problems. However, a poor fit can also be traced back to the wrap designer.

Proper seam placement starts with design. If you don’t want to waste time experimenting in creating the best layout, ask an experienced designer to do this for you. By doing so, you will have the perfect design that will look like it is painted on the vehicle once the wrap is installed.

Have the designer and installer look at the vehicles as well before having the layout printed. This will allow them to make any modifications to the design that can address any possible problem areas.

If you are getting vehicle signage quotes, ask if the rates you are given include design creation. If not, find out how much this additional service costs.

When you take note of and avoid these mistakes, your branded vehicles will become assets that serve more than one function for your company.

Get in touch with us now to find out how we can help turn your vehicles into the perfect mobile advertising tools.

Black truck with faded white signage

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